Independent AI buying guide

No paid rankings

Last checked 26 Oct 2026

Which AIshould I buy?

Prices & plans

Meta AI pricing

Every Meta AI plan by Meta: what it costs, which AI models you get and whether the free plan is enough. Every price links to its source, and we re-check them every week.

The short answer

Meta AI · 1 plan

Cheapest way in

Free

Yes. Meta AI has a free plan. It is the only plan we track.

Is the free plan enough?

Free is all there is

Meta AI has no paid plan we track, so there's nothing to upgrade to.

Highest score

Free

Meta AI Free scores 72/100 for everyday use, with Muse Spark.

Right as of 26 Oct 2026. New models and price changes come out often, and we re-check every week. Check back before you buy or renew.

All Meta AI plans

Prices per month, with the official source and the date we checked it. Scores are for everyday use, out of 100, from the same independent tests as our rankings.

PlanPriceScore
FreeFreeSource: Meta · verified 26 Oct 202672Muse Spark

What you get per plan

The sourced facts per plan: price, AI models and what's included. Our opinion comes after.

Free plan

Meta AI Free

By Meta · Free

Source: Meta · verified 26 Oct 2026

AI models included

  • Muse Spark (limited use)Source: Meta · verified 26 Oct 2026

What you get with Free

  • Free to use for everyday useSource: Meta · verified 26 Oct 2026
  • Thinking mode for complex questions with advanced reasoningSource: Meta · verified 26 Oct 2026
  • Conversational voice mode in 13 languagesSource: Meta · verified 26 Oct 2026
  • Can research topics and write in-depth reports with citationsSource: Meta · verified 26 Oct 2026
  • Can help you stay organized, shop and complete tasksSource: Meta · verified 26 Oct 2026
  • Works on phones, web, desktop, AI glasses and inside other apps.Source: Meta · verified 26 Oct 2026
  • Can analyze uploaded files and images, including several at once.Source: Meta · verified 26 Oct 2026
  • Can answer questions, generate images, and help with coding and shoppingSource: Meta · verified 26 Oct 2026
  • Can read photos and files you uploadSource: Meta · verified 26 Oct 2026
  • Can launch several sub-agents at once to answer a complex question fasterSource: Meta · verified 26 Oct 2026
  • Can generate images during voice conversations in the appSource: Meta · verified 26 Oct 2026
  • Can search Facebook Marketplace listings near you in shopping modeSource: Meta · verified 26 Oct 2026

Official site: www.meta.ai ↗

About Meta AI

On every plan. Our take is opinion; strengths and limitations are sourced facts.

Our take (opinion, reviewed 9 Oct 2026)

Meta's free assistant, built into WhatsApp, Instagram and Facebook, powered by its Muse models.

Good for

  • Quick questions inside apps you already use
  • Trying a capable AI for free

Not for

  • People who'd rather not share data with Meta

Strengths

  • Meta AI is free to use for everyday use.Source: Meta · verified 26 Oct 2026
  • Works inside WhatsApp, Instagram, Messenger and FacebookSource: Meta · verified 26 Oct 2026
  • Free AI assistant built by MetaSource: Meta · verified 26 Oct 2026
  • Can answer questions, reason through complex problems and generate imagesSource: Meta · verified 26 Oct 2026
  • Available on phones, web, desktop, glasses and inside WhatsApp, Instagram and Facebook.Source: Meta · verified 26 Oct 2026
  • Can see and understand photos of what you are looking at, not only textSource: Meta · verified 26 Oct 2026
  • Meta AI can run several subagents at once to answer a single question.Source: Meta · verified 26 Oct 2026
  • Meta AI can generate images during voice conversations.Source: Meta · verified 26 Oct 2026

Limitations

  • Usage limits are being tested on some compute-heavy featuresSource: Meta · verified 26 Oct 2026
  • Heavy users may be offered a paid subscription to unlock more usageSource: Meta · verified 26 Oct 2026
  • Paid subscription offered once daily or monthly limits are hitSource: Meta · verified 26 Oct 2026

Official site: www.meta.ai ↗

Questions people ask

How much does Meta AI cost?
Meta AI has one plan: a free plan. Every price links to its source; we last checked them on 26 Oct 2026.
Is Meta AI free?
Yes. Meta AI has a free plan. It is the only plan we track.

Prices are copied from each company's own pages, never estimated: a price we couldn't check says so. Scores come from independent benchmarks. Read how we rank, or see every AI plan side by side.