How much does Gemini Google AI Ultra cost?

€99.99/mo, according to Google: Gemini subscriptions (Netherlands, EUR).

Is it worth it?

Is Gemini Google AI Ultra worth it?

Gemini Google AI Ultra costs €99.99/mo. We hold it up against Gemini's free plan, every other free plan and every cheaper subscription, on independent test scores.

The verdict

Gemini Google AI Ultra · €99.99/mo

Only if you need it

Gemini Google AI Pro costs less (€21.99/mo) and scores the same as Gemini Google AI Ultra overall. Pay for Gemini Google AI Ultra only if you need something only it offers, like higher limits.

Cheaper, nearly as good for overall

Gemini Google AI Pro: €21.99/mo, scores 98/100 (scores the same as Gemini Google AI Ultra)

What you get for the money

Gemini Google AI Ultra against Gemini's free plan and the best subscription per topic, scored out of 100.

Topic	Gemini Google AI Ultra	Gemini free	Best subscription
Overall	98Gemini 4 Argon	No scores	98Gemini Google AI Pro
Coding	82Gemini 4 Argon	No scores	99GitHub Copilot Pro
Writing	98Gemini 4 Argon	No scores	100Claude Pro
Research & search	89Gemini 3.1 Pro	No scores	98ChatGPT Plus
Maths & hard problems	97Gemini 4 Argon	No scores	98ChatGPT Plus
Studying	100Gemini 4 Argon	No scores	100Gemini Google AI Pro
Business & office	100Gemini 4 Argon	No scores	100Gemini Google AI Pro

The plan up close

Our opinion first, then the sourced facts: price, AI models and what's included.

Gemini Google AI Ultra

By Google · €99.99/mo

Source: Google · verified 26 Oct 2026

Our take (opinion, reviewed 7 Oct 2026)

The obvious pick if you already live in Gmail and Google Drive. The cheap AI Plus tier is hard to beat on price.

Good for

People who use Gmail, Docs and Drive every day
Students on a budget

Not for

People who avoid Google accounts

AI models included

Gemini 3.1 ProSource: Google · verified 26 Oct 2026The plan lists the model family; the version comes from the same page's list of current models.
Gemini 4 ArgonSource: Google · verified 26 Oct 2026

What you get with Google AI Ultra

Ultra gives up to 20 times the Gemini usage limits of Pro.Source: Google · verified 26 Oct 2026
Ultra includes at least 20 TB of cloud storage.Source: Google · verified 26 Oct 2026
Ultra includes 10,000 or 25,000 Google Flow credits.Source: Google · verified 26 Oct 2026
Project Genie world-building is only available with Ultra.Source: Google · verified 26 Oct 2026
Individual YouTube Premium subscription included, without adsSource: Google · verified 26 Oct 2026

Strengths

The free plan costs nothing with a Google account.Source: Google · verified 26 Oct 2026
Paid plans are available in more than 140 countriesSource: Google · verified 26 Oct 2026
Gemini works inside Gmail and Docs on the paid plans.Source: Google · verified 26 Oct 2026
Gemini helps with everyday tasks inside Gmail and Docs.Source: Google · verified 26 Oct 2026
Deep Research can analyse hundreds of sources in real timeSource: Google · verified 26 Oct 2026

Limitations

App usage limits reset every 5 hours until the weekly limit is reachedSource: Google · verified 26 Oct 2026
Google AI Pro is only available to users aged 18 and over.Source: Google · verified 26 Oct 2026
Usage limits may apply to Gemini use.Source: Google · verified 26 Oct 2026

All Gemini plans and prices →
Official site: gemini.google.com ↗

Questions people ask

Is Gemini Google AI Ultra worth it?: Only if you need it. Gemini Google AI Pro costs less (€21.99/mo) and scores the same as Gemini Google AI Ultra overall. Pay for Gemini Google AI Ultra only if you need something only it offers, like higher limits.
How much does Gemini Google AI Ultra cost?: €99.99/mo, according to Google: Gemini subscriptions (Netherlands, EUR).

How we decide: if a free plan scores at least 92% of Gemini Google AI Ultra in the same independent tests, we call the free plan enough, the same rule as everywhere on this site. Read how we rank.